Streaming services have transformed how we consume music, but what has been their cultural impact? Nina Bellamy explores this question, discussing how platforms like Spotify and Apple Music have democratized music access but also changed the industry’s dynamics. She examines how streaming has altered music discovery, artist promotion, and even the way music is created, with data-driven decisions influencing what gets produced.
Bellamy looks at the revival of niche genres thanks to streaming algorithms that can cater to very specific tastes. However, she also addresses the downside, including the devaluation of music due to low streaming payouts and the challenge of standing out in an oversaturated market. She delves into how these services have impacted live music, with artists now touring more to make up for revenue lost to streaming.
The article concludes by pondering the future of music, where streaming might evolve into more interactive or personalized experiences, potentially reshaping music culture once again.
